The most coveted Lion of them all. This category is for work that stops the industry in its tracks, challenges assumptions and points to a new direction for branded communications.
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Great ideas solve real problems. This category celebrates the products and platforms using technology, new or existing, to make a genuine difference in the world.
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The world notices work that takes a stand. This category is for ideas that confront gender inequality, imbalance or injustice with the kind of clarity that makes people sit up and pay attention.
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The finest work for the finest brands. This category celebrates creative communications for luxury goods and experiences, where craftsmanship, innovation and brand storytelling come together to set a new standard.
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There are three billion gamers in the world. This category celebrates creative work that lives inside gaming culture, from in-game activations and esports to game-native storytelling that earns its place in the player's world.
Before you start voting, watch this video for some tips and tricks from past Cannes Lions jury members.